Media and power hungry
politicians.
These limitations
include how candidates are able to utilize media in order to reach their target
audiences, the means by which a campaign can be financed, the practice of
maintaining transparency within campaign, finance and importantly, how
information is shared via the Internet among those who create and receive
content. The subject of study that we want to analyze is the relations between mass
media and politicians. Mass media can play an important key role that permit to
the community supervise the actions of incumbents, of mass media and so the
community can to use this information in their votes decisions. The increase of
issuer and receivers (community) give more importance to the so-called ‘’fourth
power politicians”. The capacity that of mass media to disseminate and focus of
information a politician convenience. How the government treats the mass media affects
the development of news media. The quantity and quality of news generated however
the desire of increase market share is common to most industries Anytime
someone is monitored, they may be tempted to ingratiate or threaten the monitor
in order to get better coverage. This is the link between of politicians and
mass media enable, the participation in the life whit equality rights and the
capacity to express their opinions.
The interest of
politicians about manipulate mass media, more mass media are forced politicians
interesting whereas focus the news an own benefit. This is the main disadvantage,
the media gives people access to be able to choose a political party, devise
attitudes on government parties and government decisions. The media consumers
and politics will continue to depend upon each other. Since our culture has
become increasingly dependent on the services of the mass media without the
fear of lawsuits so if this new are true or false. How say SC Hudson (2011)
claims that “Political institutions and media institutions are so deeply
intertwined, so thoroughly engaged in a complex dance with one another, that it
is not easy to distinguish where one begins and the other leaves off”.
For example, Since Dean presidential candidate was who at first appeared to be
an unstoppable force, was one of the first presidential candidates in utilized
of mass media. Dean was able to obtain an average of $77 per person from
800,000 people, and was the first candidate to reach a younger audience, with
twenty-five percent of his contributions coming from individuals under the age
of thirty Raising such large sums of money while utilized of mass media.
The fact that many
political party has been used the main advantage of become this industry of
mass media in a business that sells to the public, the majority of political
party are agree that a large amount of wealth confers power and power brings
success. The mass media can bring a campaign to life, or bring it crashing down
in a much more rapid fashion. The capacity of the politician when he addressed has
been a primary topic wit this can manipulated their audience with all their
say, with say Michael Frier “Congress shall make no law…abridging the freedom
of speech, or of the press…”.
For example: Clinton-Gore in 1992, the Democratic nominees sent out mass
e-mails, issued e-bulletin boards, and created online discussion groups in order
to distribute and potential inform voter of their platform and other valuable information
regarding their campaign
In conclusion, the
dynamic relation between politicians and mass media over the years illustrates
that these two entities aren’t independent of each other. The influence and
coverage that the media exerts and provides appears to have more possibilities
for detriment than for benefit, in spite of limitations that have been placed
on the media, it continues being a prominent role in politics and in daily life.
Whether it is capping the amount of coverage that a politician receives on a
televised broadcast determining what an electioneering communication is
regulating campaign finance efforts, or the other limitations outlined. Has
demonstrated that individuals can use media to satisfy their information
gathering needs, since our culture has become increasingly dependent on the services
of mass media political candidates have recognized this fact, the opportunities
presented and have not hesitated to take advantage of it
and utilize this medium for their political welfare.
