Media and power hungry politicians.

By: Yassir Martinez 

What role does the media play in ensuring that such politicians are kept in check?

These limitations include how candidates are able to utilize media in order to reach their target audiences, the means by which a campaign can be financed, the practice of maintaining transparency within campaign, finance and importantly, how information is shared via the Internet among those who create and receive content. The subject of study that we want to analyze is the relations between mass media and politicians. Mass media can play an important key role that permit to the community supervise the actions of incumbents, of mass media and so the community can to use this information in their votes decisions. The increase of issuer and receivers (community) give more importance to the so-called ‘’fourth power politicians”. The capacity that of mass media to disseminate and focus of information a politician convenience. How the government treats the mass media affects the development of news media. The quantity and quality of news generated however the desire of increase market share is common to most industries Anytime someone is monitored, they may be tempted to ingratiate or threaten the monitor in order to get better coverage. This is the link between of politicians and mass media enable, the participation in the life whit equality rights and the capacity to express their opinions.

 

The interest of politicians about manipulate mass media, more mass media are forced politicians interesting whereas focus the news an own benefit. This is the main disadvantage, the media gives people access to be able to choose a political party, devise attitudes on government parties and government decisions. The media consumers and politics will continue to depend upon each other. Since our culture has become increasingly dependent on the services of the mass media without the fear of lawsuits so if this new are true or false. How say SC Hudson (2011) claims that “Political institutions and media institutions are so deeply intertwined, so thoroughly engaged in a complex dance with one another, that it is not easy to distinguish where one begins and the other leaves off”.


For example, Since Dean presidential candidate was who at first appeared to be an unstoppable force, was one of the first presidential candidates in utilized of mass media. Dean was able to obtain an average of $77 per person from 800,000 people, and was the first candidate to reach a younger audience, with twenty-five percent of his contributions coming from individuals under the age of thirty Raising such large sums of money while utilized of mass media.

 

The fact that many political party has been used the main advantage of become this industry of mass media in a business that sells to the public, the majority of political party are agree that a large amount of wealth confers power and power brings success. The mass media can bring a campaign to life, or bring it crashing down in a much more rapid fashion. The capacity of the politician when he addressed has been a primary topic wit this can manipulated their audience with all their say, with say Michael Frier “Congress shall make no law…abridging the freedom of speech, or of the press…”.

For example: Clinton-Gore in 1992, the Democratic nominees sent out mass e-mails, issued e-bulletin boards, and created online discussion groups in order to distribute and potential inform voter of their platform and other valuable information regarding their campaign

 

In conclusion, the dynamic relation between politicians and mass media over the years illustrates that these two entities aren’t independent of each other. The influence and coverage that the media exerts and provides appears to have more possibilities for detriment than for benefit, in spite of limitations that have been placed on the media, it continues being a prominent role in politics and in daily life. Whether it is capping the amount of coverage that a politician receives on a televised broadcast determining what an electioneering communication is regulating campaign finance efforts, or the other limitations outlined. Has demonstrated that individuals can use media to satisfy their information gathering needs, since our culture has become increasingly dependent on the services of mass media political candidates have recognized this fact, the opportunities presented and have not hesitated to take advantage of it and utilize this medium for their political welfare.